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Marketing and Product Development for the Senior Market
Marketing and Product Development for the Senior Market Panelists discuss how product design, ... win the allegiance of an aging U.S. senior market to a carrier's brand. They talk specifically about ...- Authors: Jay Jaffe, H Lund, James O'Connor, Christopher J Rogers
- Date: Oct 2002
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance; Long-term Care>Long-term care insurance
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NewsDirect Newsletter, Spring 1999, Issue No.31
ways that banksdistribute insurance products (see Table on page 3). A bank will select those distribution ... 1 by Edward F. McKernan New Credit Disability Table ................5 by Robert J. Butler page Long-Term ...- Authors: Robert J Butler, Jay Jaffe, H Lund, Edward F McKernan, James B Smith
- Date: Apr 1999
- Publication Name: News Direct
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International Direct Marketing
1985, the share of life insurance premium for the U.S., as a percentage of gross national product, has ... European cities and you'll see how how little the U.S. or Canadian dollar buys overseas. I had a room a ...- Authors: Bruce D Barton, Kiran Desai, Jay Jaffe, H Lund, Maria Thomson, Robert O Davis
- Date: Oct 1988
- Competency: External Forces & Industry Knowledge>Actuarial methods in business operations
- Publication Name: Record of the Society of Actuaries
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Marketing Arrangements With Financial Institutions
out and aggressively market and sell your product[s] to them. Overview of Mutual Fund Industry Obviously ... indicated a large market segment of some 20% of U.S. households which wanted to buy mutual funds, but ...- Authors: Jay Jaffe, H Lund, Linda D Reed, Lawrence A Seller, Christopher Tomecek
- Date: May 1986
- Competency: External Forces & Industry Knowledge>External forces and business performance; External Forces & Industry Knowledge>Internal forces and business performance; Strategic Insight and Integration>Strategy development
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance